Hear directly from agency partners on how they are solving modern social media challenges and successfully adapting their media strategies to meet shifts in consumption. Google invites Geoff Cummins, Managing Partner, Media at KINESSO at IPG, to deconstruct case studies with clients who amplified their creative storytelling to new platforms with YouTube and Google with Demand Gen. From tackling trends and emerging technologies, to understanding how to better connect with today's consumers and drive growth for your brand, this session will offer tactical insights and help marketers walk away with tangible strategies to elevate social storytelling for their brand.