Leila Fataar
Founder
Platform13
Leila Fataar is a cultural marketing expert and innovative business leader with a wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands.
Platform13 was created in August 2017 to answer the challenges and needs faced by big brands in the ever-changing swiftly moving world of consumer behaviour, creative innovation and cultural shifts - a new world independent full service partner delivering cultural relevance for big brands and enabling companies a way to make faster, smarter decisions in a landscape of uncertainty and complexity.
With more than 25 years’ proven experience, founder and manager Leila Fataar has the unique ability to speak entrepreneurial, cultural and corporate fluently. Having worked both in senior leadership roles in-house for global heavyweights like adidas and Diageo, as well as through her own 10 year cultural marketing and comms agency Spin, she gives a rare perspective and a pioneering approach that is effective both on the frontline with communities and consumers and internally through the business.
Platform13 was created in August 2017 to answer the challenges and needs faced by big brands in the ever-changing swiftly moving world of consumer behaviour, creative innovation and cultural shifts - a new world independent full service partner delivering cultural relevance for big brands and enabling companies a way to make faster, smarter decisions in a landscape of uncertainty and complexity.
With more than 25 years’ proven experience, founder and manager Leila Fataar has the unique ability to speak entrepreneurial, cultural and corporate fluently. Having worked both in senior leadership roles in-house for global heavyweights like adidas and Diageo, as well as through her own 10 year cultural marketing and comms agency Spin, she gives a rare perspective and a pioneering approach that is effective both on the frontline with communities and consumers and internally through the business.