Natalie Wills
Natalie Wills
Vice President of Brand
Booking.com
Natalie Wills is a dynamic marketing leader, who adopts a people-first mindset, that allows her to champion authenticity, and accelerate digital transformation.

As the VP of Brand Marketing at Booking.com, she leads a diverse team of 500 professionals. Through her positivity, optimism, and drive, she has helped the brand achieve significant milestones, including the successful Booking.yeah SuperBowl campaign and major sports sponsorships.

Prior to Booking.com, Natalie served as Director of Global Marketing at Zalando, where she founded and led initiatives that would grow the brand across all key channels.

As a Gold Stevie® Award recipient, Natalie is also a sought-after industry expert and mentor, championing positive change and fostering the development of future marketing leaders. Born in Zimbabwe and raised in South Africa, Natalie is a proud African with global background that has shaped her passion for communication, leadership, and social change.