At Accenture Song, Melody Meacher-Jones is responsible for building a diverse team of social experts to evolve the business’s capabilities across strategy, creative direction, community management, social insight, and analytics. Leveraging their long-standing relationships with the leading social platforms, Meacher-Jones’ role includes establishing best-in-class practices for Accenture Song and its clients, while leveraging the broader capabilities and expertise the tech-powered creative group has to offer.Meacher-Jones joins from McCann where they were social media director and part of the agency’s executive leadership team in Bristol, where they led a diverse group of specialists who delivered integrated campaigns for clients including Yeo Valley Organic, Admiral, and Brittany Ferries. Prior to McCann Meacher-Jones spent time in senior positions for Nescafé and BT and was social media lead for LIDL, where they launched Lidl’s Bakery Gold Card and the Webby nominated ‘Lidl Merch Drop’ campaign. Melody also launched the first ever promoted Pinterest Pin and was awarded Twitter’s Flight award for NESCAFÉ’s ‘Face Mornings Like a Legend’ campaign.