Dan Fryer is a Creative Director at VaynerMedia EMEA, based in London. In this role, he oversees the ASDA, NatWest and Zalando accounts and is passionate about building brands in social. Dan, along with his creative partner Gate, believe that great creative impacts culture and the best measure of success is how much it is loved and shared by real people. This has led to their work going viral on TikTok (and pretty much every other platform), being featured and discussed on breakfast TV and making headlines in the Guardian, The Sun and the Daily Mail.