Some of the strongest brands and fastest-growing sports properties share a common trait: they succeed by seeing opportunities where others don’t. Ashlyn Harris, 2x World Cup Champion and Podcast Host, and Laura Correnti, Founder and Chief Executive Officer at Deep Blue Sports + Entertainment, explore how women’s sports and legacy brands alike are turning fresh perspectives into competitive advantages. Hear how authenticity, community, and a willingness to challenge convention can unlock growth and cultural relevance.