Sports fandom is no longer defined by what happens during the game. Today's fans are active participants, building communities, following athletes across platforms, and forming deeper connections to the stories and personalities behind the competition.

Women's sports are leading this evolution, creating a new blueprint for fandom rooted in authenticity, access, and community. As investment and visibility continue to grow, so do the opportunities for athletes, brands, media companies, and investors.

Join moderator Sherry Pitkofsky, SVP of Marketing at Scripps, alongside Alexis Ohanian and Olympic gold medalist Tara Davis-Woodhall for a conversation on the future of sports fandom, the rise of community-driven audiences, and why belonging has become one of the most valuable assets in sports.