Two games. Two continents. One shared ambition to win over the world’s fans. In conversation, leaders from the Tampa Bay Buccaneers, Borussia Dortmund, and sports marketing agency BDX MEDIA unpack how football and soccer partnerships are bridging continents, cultures, and codes of the game. The discussion will unpack how modern sports partnerships are evolving beyond sponsorship into cross-market playbooks powered by joint activations, co-created content, and innovative fan engagement strategies designed to resonate on both sides of the Atlantic.  Grab your seat to explore how two clubs with distinct versions of “football” are unlocking new ways to grow global fandom, deepen cultural relevance, and turn international collaboration into a competitive advantage.