Tony Marlow
Chief Marketing Officer
Tony Marlow is the Chief Marketing Officer of Genius Sports, where he leads global marketing and communications for the leading sports technology company. An insights-driven executive and passionate marketer, Tony is also an adjunct professor of marketing for MBA students at Fordham University.
Prior to Genius Sports, Tony served as Chief Marketing Officer of LG Ad Solutions, where he led all aspects of global marketing and communications for the CTV advertising business. He previously served as CMO of Integral Ad Science, where he helped transform the brand into a trusted partner and supported the company through its successful IPO in 2021. He also held senior marketing leadership roles as CMO of Data Axle and as Global Head and Vice President of B2B Marketing at Yahoo.
A recognized expert in media, data, advertising technology, and the evolving business of sports, Tony is passionate about helping brands innovate and create deeper, more meaningful connections with people. He is a frequent industry speaker and commentator, having appeared at major conferences and in leading trade news outlets and television segments.
Additionally, Tony serves on the Board of Advisers for social measurement startup SocialStatus.io, co-founded the mobile app company Appy Dragon, creators of RacerTracer, and sits on the Advisory Council for Colorado State University Global Campus, where he delivered the 2017 commencement address. He has also served on the boards of the IAB Research Council, IAB Video Center, and the Media Rating Council.
Tony attended the Australian National University and the University of Wollongong, holding two bachelor’s degrees in psychology and commerce, as well as a master’s degree in strategic marketing.
Prior to Genius Sports, Tony served as Chief Marketing Officer of LG Ad Solutions, where he led all aspects of global marketing and communications for the CTV advertising business. He previously served as CMO of Integral Ad Science, where he helped transform the brand into a trusted partner and supported the company through its successful IPO in 2021. He also held senior marketing leadership roles as CMO of Data Axle and as Global Head and Vice President of B2B Marketing at Yahoo.
A recognized expert in media, data, advertising technology, and the evolving business of sports, Tony is passionate about helping brands innovate and create deeper, more meaningful connections with people. He is a frequent industry speaker and commentator, having appeared at major conferences and in leading trade news outlets and television segments.
Additionally, Tony serves on the Board of Advisers for social measurement startup SocialStatus.io, co-founded the mobile app company Appy Dragon, creators of RacerTracer, and sits on the Advisory Council for Colorado State University Global Campus, where he delivered the 2017 commencement address. He has also served on the boards of the IAB Research Council, IAB Video Center, and the Media Rating Council.
Tony attended the Australian National University and the University of Wollongong, holding two bachelor’s degrees in psychology and commerce, as well as a master’s degree in strategic marketing.