Rick has been Diageo’s first ever Vice President of Global Sports since joining the organization in 2021, overseeing all sports partnerships across its entire brand portfolio in the United States. In that time, Rick has created a cohesive sports strategy for Diageo and its brands, inclusive of strategic analysis of sports investments, assessment of activation and execution tactics, and critical evaluation of performance for a portfolio of over 100 properties.

Rick has led the management of Diageo’s first ever spirits partnership with FIFA for the World Cup 2026 as well as spearheaded the company’s partnership the National Football League and its comprehensive football strategy. In addition to the NFL platform, Rick has prioritized Diageo’s support of women’s sports as a key driver of growth for some of Diageo’s leading brands.

A Sports Business Journal 40 Under Forty honoree, Rick has held partnerships-focused roles at multiple leading brands and properties including JetBlue, FanDuel, Etihad Airways, Major League Soccer, and Madison Square Garden. A native of Bogota, Colombia, Rick lives in New York City with his wife, Julia, and is an avid traveler and points and miles enthusiast.