Upping Your Mobile Game —An Adweek Elevate Event
On track to generate over $100 billion dollars in 2021, gaming more than ever has taken center stage as a favored form of entertainment. What was once a nascent niche market has exploded in popularity, inviting marketers and advertisers to capitalize on the scale and reach.
Gaming experts and marketing pros join Adweek to discuss how to cultivate a robust ecosystem of offerings for consumers and brands, its importance to culture, and what the future may hold for this evolving industry as technology continues to advance.
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