Setting a climate goal is simple. Making a plan to reach it can be much more complex. In this session, Adweek is joined by Climate Neutral, a nonprofit organization that manages a climate certification program for brands that measure, reduce, and offset their greenhouse gas emissions. Presenting alongside Clif Bar—a company that’s now Climate Neutral Certified for its CLIF Kid brand—we'll dive into what the process looks like and why it is a priority for Clif Bar.