Main Stage
Insight Moment: Shaping Consumer Preference
Thursday, April 20, 2023, 12:05 PM - 12:15 PM
Seventh Generation has been making Earth-friendly household products since the late 1980s, with a focus on offering a green alternative for the environmentally minded consumer. But in 2023, the brand is casting a net to an even wider audience. In this insight moment, John Moorhead, the brand’s CMO, will demonstrate how he’s using marketing to break consumer habits that require unnecessary plastic packaging.
![John Moorhead](http://assets.swoogo.com/uploads/thumb/2382469-63f53b2a4cb35.png)