Main Stage
Insight Moment: Shaping Consumer Preference
Thursday, April 20, 2023, 12:05 PM - 12:15 PM

Seventh Generation has been making Earth-friendly household products since the late 1980s, with a focus on offering a green alternative for the environmentally minded consumer. But in 2023, the brand is casting a net to an even wider audience. In this insight moment, John Moorhead, the brand’s CMO, will demonstrate how he’s using marketing to break consumer habits that require unnecessary plastic packaging.

John Moorhead