With more than 100 million viewers tuning into the Super Bowl, the annual rite of over-the-top commercials is anticipated as eagerly as the game itself. And for brands investing $5.6 million per 30-second spot, the stakes are high for each ad’s creative and media strategy to score with fans. Join Adweek and partner USA TODAY — the two biggest names in Big Game ad coverage — for this virtual event featuring a peek inside marketing and media leaders’ Big Game playbooks.

Important note: In the event that Super Bowl LV is postponed to February 28, 2021, this event will be rescheduled for February 26, 2021. There will be no need to reregister — existing registrations will be carried over to the new date, if necessary.


12:00-12:05pm ET
Adweek Opening Remarks

12:05-12:25pm ET
Adweek and USA TODAY 2020 Recaps

12:50-3:15pm ET
Main Stage Sessions

3:15-3:25pm ET
Adweek and USA TODAY 2021 Predictions

3:25-3:30pm ET
Adweek Closing Remarks

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