According to the 2022 Edelman Trust Barometer, 58% of respondents said that they will buy or advocate for brands based on their beliefs and values, and 60% choose a place to work based on those same standards. Championing initiatives that build on equity and inclusion is no longer a want for brands—it's a need.

Join Alice Milligan, CMO of Morgan Stanley, as she discusses how to maintain legacy consumers while also engaging a next-gen audience by putting purpose at the forefront to build relevance and brand longevity.