Cheryl Gresham is the CMO of Visible, the first all-digital wireless carrier in the U.S., owned by Verizon. Cheryl joined Visible in December 2021, after serving as the head of marketing and media for some of the largest and most culturally relevant Fortune 500 companies in the world, including Coca-Cola, Taco Bell, YouTube, and TikTok. She has led consumer adoption of these brands and products through unprecedented moments of crisis and new opportunities to create new categories. From driving record-setting new user growth at TikTok amidst national scrutiny and a federal executive order to sanction the app, to leading Taco Bell’s most successful campaign during a wave of low consumer confidence, and launching and growing new products in new categories at YouTube, she has a track-record of turning challenges into years of record-setting growth for brands, across industries.