Leaning into her passion of inclusivity and desire to live a purpose-filled life, Jasmin Foster created Be Rooted to change the face of the stationery industry. Foster has over 10 years of experience in retail buying and CPG brand building. Throughout her career, Foster has been a champion of diversity and fought for representation across all sectors. Foster has combined her background along with her love of stationery to create a brand that allows other women of color to feel seen.