Olivia Reid is the Senior Creative Strategist at the global design and innovation studio, Journey, where she currently spearheads strategy and creative for Journey’s AI Experience team (previously known as Skilled Creative). Throughout her work with Journey, Reid has developed next-gen AI experience programs for clients such as Mars Wrigley, Warner Music Group, DotDash Meredith, and Dow Jones (The Wall Street Journal, MarketWatch & Barron’s), with a particular focus on creating meaningful consumer experiences and thoughtful generative AI integrations. Reid brings a youthful and artistic perspective to the tech and audio world, as a Gen-Z thought leader, recorded music artist, and Summa Cum Laude graduate from NYU. Before her work with Journey, Reid has contributed to the creative strategy of music artists such as Fleet Foxes and Rosa Linn, and has served as a producer and podcast host of Spotify for Artists’ Song Start series, where she brought her multifaceted approach to audio technology and human creativity to the table, in conversations with the likes of Sam Smith, Victoria Monét, Take a Daytrip and Hayley Williams of Paramore.