Sally Scarbrough is a dynamic marketing leader with more than 10 years of experience across brand marketing, social media, digital and content marketing. Passionate about uncovering the unique intersections of storytelling and business imperatives, Sally currently serves as director of brand partner marketing at Ulta Beauty. In her role, she is building a functional team of experts dedicated to creating unparalleled growth with the retailers’ beauty brands and via strategic partnership opportunities.

Prior to taking this role, Sally spent the last 5 years leading social and content marketing and helped to build the Ulta Beauty presence across Instagram, Facebook, Pinterest, Snapchat, Twitter, TikTok, YouTube and Reddit. She successfully fueled business results by establishing processes and strategies aimed at accelerating Ulta Beauty as a content destination to drive deeper relationships with guests.

Prior to joining Ulta Beauty, Sally held progressive social media and digital marketing roles at Kohl’s Department Stores and Priceline.com. She earned a bachelor’s degree in consumer science from the University of Wisconsin-Madison where she was also a competitive Heptathlete in Track and Field. She resides in the Minneapolis/St. Paul area with her husband, two children and dog named Whiskey.