Christine White is the senior director of media and content strategy for Ulta Beauty, overseeing the brand's media, influencer marketing, social media, and content strategy with a focus on driving brand affinity and engagement.

As a leading digital authority and seasoned marketer dedicated to effective and engaging storytelling, Christine has spent nearly two decades within the beauty and lifestyle industries. A graduate of FIT, she found herself immersed in early emerging media platforms, running a successful blog alongside work in communications. These parallels ultimately led to her career, where she's guided digital, content, and marcomm strategies for brands, agencies and publishers including NARS Cosmetics, Coty Prestige, Attention, and Refinery29.