Belinda Smith
Full Name
Belinda Smith
Job Title
Chief Executive Officer, Americas
Speaker Bio
As CEO of m/SIX Americas, Belinda oversees all business across the region. Prior to m/SIX she served as Head of Global Marketing Intelligence at Electronic Arts (EA) – a then and current client of m/SIX. A pioneer of embedded models from her time at EA, Belinda helps clients better understand their data ownership and its application, while also building and managing hybridized agency and in-house teams based on clients' business and marketing transformation needs. She currently serves as the Global Diversity Ambassador for the World Federation of Advertisers (WFA) and was the lead consultant on the WFA's Global Cross Media Measurement project.

Previously, she was the Director of Programmatic Strategy at 360i where she oversaw strategy, buying, and data capabilities across all programmatic accounts and client teams. A veteran of the New York Ad Tech industry including a stint at the IAB; Belinda started her career in product management and marketing at AT&T.

Belinda is a champion of inclusive workplaces which support and champion diverse talent and work and as a Special Advisor to the Board, she will help us chart an equally thoughtful and effective approach to this work internally.