Step inside the fast-growing world of global football entrepreneurship with Mark Consuelos and Matt Rizzetta, the driving forces behind Italy’s Campobasso FC. In conversation with ADWEEK, they share how reconnecting with his Italian roots inspired Mark to go all in on a down-but-not-out football club—turning it into an international brand with passionate U.S. and European fan bases. From behind-the-scenes challenges to igniting a cultural movement, as captured in their ESPN documentary Running with the Wolves, dive into how storytelling and strategic branding intersect as the world gears up for another World Cup year.