Tim Natividad of TelevisaUnivision and Beau Avril of MrBeast join ADWEEK to explore how soccer and storytelling are fueling the next wave of fandom—and to make a special announcement about what’s to come in 2026.

TelevisaUnivision, the world’s leading Spanish-language media company, has modernized its strategy to serve the fast-growing Hispanic audience by embracing new formats and building on a 70-year legacy of culture and connection, especially across soccer. Meanwhile, MrBeast is delivering unique content experiences for audiences at global scale. His engaging content and philanthropy-driven storytelling have built a community of over 440 million subscribers on YouTube and reach over 1 billion unique views across all socials every 90 days. Beast Philanthropy, MrBeast’s philanthropic arm, has also helped make kindness go viral by working in 100+ countries, delivering over 46 million meals, planting 23 million trees, cleaning 33 million pounds of ocean trash, and more. 

Together, they’ll unpack how fandom and storytelling can drive meaningful engagement—bridging cultural moments, sparking passion, and building communities that last.