Nicole Jones is the Chief Media Commercial Lead at Kantar, where she plays a crucial role in helping clients navigate the rapidly changing landscape of online networking. With over 20 years of experience in the media and digital industry, she is passionate about driving strategy and growth agendas for her clients through data integration and client co-creation. Nicole's expertise lies in understanding the diversity of audiences and developing content that resonates with them, which is essential for media and entertainment brands. She is based in New York and is known for her ability to prove hypotheses and answer challenging business questions through data integration.