Florina Manusis
Executive Director, Media and Influencer Marketing, North America
Florina Manusis is the Executive Director of Media and Influencer Marketing at Estée Lauder Companies, where she brings fifteen years of strategic leadership and a genuine passion for building consumer-loved luxury brands.
Her deep-seated expertise is rooted in architecting high-impact, integrated strategies across media investment, influencer partnerships, and digital innovation. Florina's unique 360-degree perspective spans senior experience across the industry's key pillars: agency, publisher, and global brand organizations—with a focus on the automotive, beauty, fashion, and technology sectors.
In her current role, Florina is dedicated to driving the North America Media and Influencer strategy across the Estée Lauder brand portfolio, leveraging data-driven insights to connect iconic brands with modern consumers.
Her deep-seated expertise is rooted in architecting high-impact, integrated strategies across media investment, influencer partnerships, and digital innovation. Florina's unique 360-degree perspective spans senior experience across the industry's key pillars: agency, publisher, and global brand organizations—with a focus on the automotive, beauty, fashion, and technology sectors.
In her current role, Florina is dedicated to driving the North America Media and Influencer strategy across the Estée Lauder brand portfolio, leveraging data-driven insights to connect iconic brands with modern consumers.