Building a real-time brand is about more than just reacting to trends as they happen. It's about building an entire system that allows a brand to be truly relevant to consumers in the moment. This conversation brings together forward-thinking marketers who are operationalizing a real-time brand strategy that adapts to constant shifts in culture and consumer behavior. Discover how industry leaders equip their teams with the tools, data, and organizational agility to not only see what's happening but also to act on it immediately—discussing the infrastructure, decision-making frameworks, and risk tolerance needed to transform timely insights into authentic, business-driving action.