Rona Williams is the Senior Director of Strategic Innovation at Bragg Live Foods, one of the world’s most trusted wellness brands. A dynamic marketing and innovation leader, she has built her career driving cultural relevance and business growth for iconic companies including Bragg, Nestlé, and The Walt Disney Company.

At Bragg, Rona has led transformative brand and product strategies that bridge heritage with modern wellness culture—most notably the breakthrough campaign “It’s Not Weird If It Works,” which redefined Bragg’s voice for a new generation of health-conscious consumers. Now leading the company’s innovation pipeline, she’s expanding Bragg’s wellness platform into new categories and formats that meet the evolving needs of today’s consumers.

Passionate about the intersection of culture, creativity, and consumer insight, Rona brings a forward-thinking perspective on how brands can authentically adapt and thrive in a rapidly shifting marketplace.