As a first-time Super Bowl advertiser, Häagen-Dazs is riding in the slow lane all the way to Super Bowl Sunday. Join ADWEEK and industry veterans Elizabell Marquez, Chief Marketing Officer of Dreyer’s Grand Ice Cream, and Laura Petruccelli, Co-Founder and Chief Creative Officer of nice&frank, as they provide a behind-the-scenes look at how the iconic brand partnered with Universal Pictures’ Fast & Furious to encourage ice cream lovers to slow down and savor Super Bowl LIX through its twist on the beloved franchise. Introducing, ‘Not So Fast, Not So Furious!”