At just 33 years old, Laura Petruccelli has joined the elite 1% of female agency founders, co-founding her creative agency nice&frank in 2022. In addition to co-founding the agency, Petruccelli serves as Chief Creative Offer. In just two years, nice&frank earned Ad Age’s prestigious "Newcomer Agency of the Year" award in 2024. As a proud queer woman, Petruccelli is leading the charge in reshaping the advertising industry.

Nice&frank’s client roster is already impressive, featuring iconic brands like The San Francisco Giants, Frito-Lay, Amazon, and most recently Häagen-Dazs, where it was named creative agency of record. The partnership with Häagen-Dazs kicks off with a bold 2025 Super Bowl campaign.

Petruccelli attributes the agency’s rapid success to its commitment to fostering trust and empowering clients to make courageous creative choices by being more honest throughout the process together. This philosophy is embodied in their signature collaborative workshops, Frankshop and Frankstorm. Internally, she’s driving innovation with initiatives like “4in24,” which challenges every team member - not just those in the creative department - to generate four ideas within 24 hours, proving that creativity is a shared responsibility and made better through collaboration.