After spending 20 years at some of the largest and most influential agencies, Niki Herr has come to appreciate the power of independent and inclusive teams. As COO of Xpedition, she is part of a team committed to revolutionizing agency and entertainment work and delivering world-changing results in partnership with clients like Google, YouTube, Amazon and more.

Her mission is to build systems that drive industry-leading creative and elevate underrepresented voices that reflect the diversity of the world we live in. Niki believes that true innovation and the future of marketing are built by embracing a multitude of perspectives. In partnership with her colleagues, Xpedition is setting new standards for creative excellence and collaboration. Our focus on inclusive processes and groundbreaking strategies is paving the way for a more dynamic and representative industry. Looking ahead, she is excited to continue driving change and setting new benchmarks for creativity and diversity.