From stadium experiences to virtual street celebrations, immersive technology is revolutionizing how fans and visitors engage with live events and cultural moments. Convening in the Big Easy for the Big Game, join us for a dynamic conversation to learn how brands and cities like New Orleans (NOLA) are leveraging next-generation virtual experiences to redefine how people experience sports, entertainment, and cultural celebrations.
 
Alongside industry leaders and practitioners tasked with taking experiences to the next level, this active dialogue will explore how marketers can seamlessly blend physical and digital experiences, and how to maximize and measure fan engagement. Using real-world examples from Super Bowl events around the Big Easy, learn the dos and don'ts when using immersive technologies, from finding the best tech partner to deploying them effectively.