Mark Kirkham
CMO
PepsiCo Beverages US
Mark Kirkham is Chief Marketing Officer for PepsiCo’s U.S. beverages business. In this role, he is responsible for brand/category strategies and marketing programs across PepsiCo’s $27B portfolio; including iconic brands such as Pepsi, Mountain Dew, Gatorade, Lipton Iced Tea, and Starbucks RTD beverages. Prior to this role, he led the sparkling (CSD) portfolio across North America. Mark spent over eight years working internationally; leading beverage marketing outside of the US as Chief Marketing Officer, International Beverages, expanding our portfolio as VP of Global Sports, Juice, and Energy, and leading key regional teams as Head of Marketing & Innovation for Western Europe.
A 15-year veteran of PepsiCo, Mark has held a variety of marketing leadership roles at both the global, regional, and local levels. This included leading several global brands platforms such as Pepsi’s partnership with UEFA Champions League, the Pepsi Taste Challenge, expanding Gatorade and Mountain Dew across Asia Pacific, Europe and Latin America, and developing many iconic brand campaigns around the world. He joined PepsiCo in 2010 leading new product innovation and packaging initiatives in the US and has since continued to develop award-winning brand building and innovation programs across the beverage’s portfolio.
Prior to joining PepsiCo, Mark held various roles at P&G included global brand/portfolio management, new product development and regional marketing and brand activation in both the US and Europe. Early in his career, Mark held roles in research, consulting and marketing communications at firms including Nielsen and Forrester Research.
Mark holds a BS in Communications from Boston University and a MBA in Marketing from the University of Connecticut. He has lectured and taught courses on international marketing and global business strategy at Boston College, Boston University, Georgetown University and Trinity College in Dublin. Mark is based in Purchase, NY, loves sports, music, and travel. He has been married to his wife Jenn for over twenty years and has two beautiful daughters (Kylie 17, Brooke 15) and two furry sons Fenway and Dublin.
A 15-year veteran of PepsiCo, Mark has held a variety of marketing leadership roles at both the global, regional, and local levels. This included leading several global brands platforms such as Pepsi’s partnership with UEFA Champions League, the Pepsi Taste Challenge, expanding Gatorade and Mountain Dew across Asia Pacific, Europe and Latin America, and developing many iconic brand campaigns around the world. He joined PepsiCo in 2010 leading new product innovation and packaging initiatives in the US and has since continued to develop award-winning brand building and innovation programs across the beverage’s portfolio.
Prior to joining PepsiCo, Mark held various roles at P&G included global brand/portfolio management, new product development and regional marketing and brand activation in both the US and Europe. Early in his career, Mark held roles in research, consulting and marketing communications at firms including Nielsen and Forrester Research.
Mark holds a BS in Communications from Boston University and a MBA in Marketing from the University of Connecticut. He has lectured and taught courses on international marketing and global business strategy at Boston College, Boston University, Georgetown University and Trinity College in Dublin. Mark is based in Purchase, NY, loves sports, music, and travel. He has been married to his wife Jenn for over twenty years and has two beautiful daughters (Kylie 17, Brooke 15) and two furry sons Fenway and Dublin.