Sabrina Sirhal has about 20 years of experience in Marketing having worked at both brands and agencies. Prior to her current role at Monster Energy leading media for both brand and retail, Sabrina worked on the global side of the Monster Energy business. While currently in the CPG space, Sabrina spent over 10 years working in the automotive industry, first on Kia Motors’ media business and later on CRM and retail strategy for the Hyundai business at Innocean Worldwide. During that time, she helped implement digital transformations and launched several award-winning programs and new vehicles, like the Kia Soul.

Sabrina received her MBA with honors from Pepperdine University. Prior to that, she received a bachelor’s degree in social sciences and history from the University of California, Irvine. Most importantly, she loves spending time with her son and cheering him on at his basketball games.