Melissa Berger
Chief Solutions Officer
Digitas
Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas’ marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora’s award-winning productions The Beauty of Blackness and The Foundation of Belleza.
Prior to this role, Melissa was Digitas’ EVP of Connections Strategy and CRM and loyalty lead, where she successfully built out the agency’s CRM and loyalty practice while cultivating long-standing client relationships and new business wins. Under her leadership, she oversaw the development of the Connect IQ tool, which helps clients to assess the potential revenue opportunities that brands could capture across an optimized networked experience.
Recognized as an award-winning thought leader, Melissa has shared her expertise at prestigious industry events such as CES and the Cannes Lions International Festival of Creativity. She co-hosts the popular podcast Spilling the LoyalTea, exploring the convergence of CRM and Commerce. Beyond her professional achievements, Melissa is actively involved in empowering women through her leadership in Women at Digitas and mentoring aspiring women in the marketing field at Duke University.
Prior to this role, Melissa was Digitas’ EVP of Connections Strategy and CRM and loyalty lead, where she successfully built out the agency’s CRM and loyalty practice while cultivating long-standing client relationships and new business wins. Under her leadership, she oversaw the development of the Connect IQ tool, which helps clients to assess the potential revenue opportunities that brands could capture across an optimized networked experience.
Recognized as an award-winning thought leader, Melissa has shared her expertise at prestigious industry events such as CES and the Cannes Lions International Festival of Creativity. She co-hosts the popular podcast Spilling the LoyalTea, exploring the convergence of CRM and Commerce. Beyond her professional achievements, Melissa is actively involved in empowering women through her leadership in Women at Digitas and mentoring aspiring women in the marketing field at Duke University.