With the digital advertising ecosystem becoming more complex, traditional methods of measuring ad performance are evolving. Marketers need accurate, connected, holistic insight into measurement that actually matters to their business, beyond proxy performance metrics. They need to connect disjointed silos that are only getting worse with the rise of omnichannel & disappearance of cookies. Join this conversation to explore the latest trends, tools, and methodologies in ad measurement, focusing on how to optimize campaigns and drive better results. From multi-touch attribution to AI-powered analytics, we’ll discuss what’s next in measuring ad performance and ensuring marketing dollars are well spent.