In this ADWEEK House Group Chat presented by Blis, we'll engage in dynamic full-group discussion following a thought-provoking conversation-starter with industry leaders.
With the digital advertising ecosystem becoming more complex, traditional methods of measuring ad performance are evolving. Marketers need more accurate and holistic insights on how to effectively measure across channels for better business growth. Join this conversation to explore the latest trends, tools, and methodologies in advertising measurement, focusing on how to optimize campaigns and drive more powerful results without relying on cookies or IDs. From multi-touch attribution to AI-powered analytics, we’ll discuss what’s next in measuring ad performance and ensuring marketing dollars are well spent.