Jason White has seen both sides of the agency/brand model up close and first hand. Beginning at W+K in the early 2000’s, he then left to go brand side working as the CMO for companies such as Fanatics Betting and Gaming, MTV, Beats by Dre, and Curaleaf, before coming back as President of W+K Portland in 2024. 

Now, one year back into agency life, Jason will discuss the ways W+K bridges the disconnects between agency and client in order to build a thoroughly modern brand, as well as explore the type of work that results from partnerships when they’re tapped into these modern brand-building principles.