In a world where every marketing dollar demands receipts, Liquid Death’s Chief Media Officer Benoit Vatere and Ibotta’s CEO Bryan Leach team up to reveal how performance marketing is enhancing value and growth for the CPG industry. They’ll dive into how real-time data and AI are transforming the grocery aisle into a dynamic battleground where brands are winning by delivering the right offer to the right shopper at exactly the right moment.

Discover the cutting-edge measurement and data-driven campaign strategies marketers are using to shatter the old rules, drive incremental sales, and boost brand loyalty like never before. Expect to gain practical insights on spotting forecast gaps before they appear and personalizing promotions to not only hit but exceed sales goals and while maximizing brand loyalty.