Bozoma Saint John has never played it small. A Hall of Fame–inducted marketing executive, author, entrepreneur, and self-described “badass,” Bozoma built her career on boldness, brilliance, and unapologetic authenticity. From her start at Spike Lee’s ad agency to leading global marketing at PepsiCo, Apple Music, Uber, and Netflix, she’s shaped stories that have defined modern culture. Now in a new chapter—where her personality shines on The Real Housewives of Beverly Hillsand her entrepreneurial spirit inspires as co-host of On Brand with Jimmy Fallon—Boz continues to challenge conventions and champion individuality. In this fireside with ADWEEK, she shares the philosophy behind her “badass” approach to brand and life: how to own your story, lead with urgency, and bring fierce authenticity to every table you sit at.