Bozoma Saint John
Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur
Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass.
Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.
In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.
Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.
In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.
As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.
All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.
Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.
In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.
Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.
In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.
As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.
All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.