Style doesn't wait for permission anymore. Creators set trends, communities amplify them, and cultural moments make them stick. The brands winning the hearts (and wallets) of consumers today understand that influence flows from everywhere. We’re joined by leaders who are designing culture that goes beyond marketing speak, riding digital-first trends without losing brand identity, and balancing timeless appeal with timely relevance. Strut away with inspiration on how marketers can design their brand for lasting growth.