With over 20 years of experience in the brand and retail industry, Liz Money excels in brand strategy, marketing, and creative direction across both retail and digital landscapes. Her expertise lies in driving brand growth, developing innovative marketing campaigns, and ensuring cohesive brand messaging. Currently, as the senior vice president of brand and creative at BÉIS, she leads a dynamic team of marketing and creative professionals. Together, they drive innovative strategies and compelling brand narratives that elevate the luggage brand's presence and impact in the market.