Brandweek Stage
Wednesday, November 5, 2025, 3:25 PM - 3:55 PM
How Entertainment, Music and Sports Fuel Brands

Atlanta icons Ludacris and Tony Ressler come together for a rare, wide-ranging conversation on the power of business, culture, and community. From chart-topping hits and championship courts to investments that move industries, they’ll explore how entertainment, music, and sports are shaping brand storytelling and consumer connection. Hear how they’ve each built and operated successful ventures, formed creative partnerships that deliver real results, and leveraged their platforms for philanthropy and community impact—proving that purpose and performance can thrive side by side.