For decades, Coca-Cola has set the standard for holiday magic on screen—and in 2025, that tradition evolves again. Go behind the scenes with Pratik Thakar, Global Vice President and Head of Generative AI, to see how the brand built on last year’s success, elevating both creative quality and production efficiency through a human-first approach to AI. Discover how deep collaboration and authentic storytelling remained at the heart of the process, even as cutting-edge generative tools unlocked new possibilities. This conversation will highlight how Coca-Cola’s ongoing digital transformation and strategic AI ambitions are shaping the future of brand storytelling by empowering creativity, strengthening community impact, and keeping human connection at the core of every innovation.