As Global Vice President & Head of Generative AI at The Coca-Cola Company, Pratik leads the development of high impact, scalable platforms that leverage AI technology to enhance the consumer and brand experience across the entire brand and category portfolio. Prior to this, he has held several leadership roles across brands in The Cola-Cola Company including Global Head of Creative Strategy and Integrated Content for the Coca-Cola TM. With over 25 years of experience in creative marketing, design, media, and communication, Pratik has a proven track record of delivering impactful and award-winning campaigns for some of the world's most iconic brands.

Pratik is passionate about exploring the intersection of creativity and technology, and how it can transform the way brands connect with their audiences. He is also actively involved in various industry and educational bodies, served as the Asia Pacific Chairman of the CMO Forum at the World Federation of Advertisers (WFA), and as a guest lecturer at prestigious institutions such as Harvard Business School (HBS), National University of Singapore (NUS) and Indian Institute of Management (IIM). Pratik is a lifelong learner and a firm believer in global equality, sustainability, and social responsibility.