What if you could guarantee your creative would be an in-market hit? Cox Auto has completely de-risked their creative process, applying data science and AI to power successful Autotrader and Kelley Blue Book campaigns. Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at iSpot, to share a visionary playbook for video creative excellence. Learn how Cox Auto uses iSpot Creative Pre-Testing to propel ad concepts into in-market hits that achieve measurable lifts in metrics like Brand Recognition, before any media spend. You’ll see how the brand is using AI-generated personas and competitor analysis to build campaigns that are smarter, faster, and deliver impact.