Trent Thacker is the Senior Director of Market & Customer Research at Cox Automotive, where he leads strategic insights initiatives supporting the marketing efforts of industry-leading brands Autotrader and Kelley Blue Book. With a deep understanding of consumer behavior and market dynamics, Trent plays a pivotal role in shaping data-driven marketing strategies that elevate brand performance and customer engagement. His work bridges advanced analytics with actionable storytelling, helping marketing teams make smarter, faster decisions. Trent’s team focuses on driving innovation in how Cox Automotive connects with car buyers and sellers across the digital landscape. Prior to joining Cox Automotive eleven years ago, Trent worked in the consulting industry and in consulting roles with Accenture, Booz Allen Hamilton and Philips.