ADWEEK House
                                Wednesday, November 5, 2025, 10:20 AM - 10:50 AM
                                Reinventing Icons: How Partnership Powers Brand Transformation
                                What happens when a CEO and CMO break the mold and lead side-by-side?
In this fireside chat with each other, Brooks Brothers and Eddie Bauer CEO Ken Ohashi and Catalyst Brands Chief Customer and Marketing Officer Marisa Thalberg pull back the curtain on how they’re reigniting some of American retail’s most iconic brands for what’s next. They’ll share their experiences in becoming a bigger portfolio company just this year, and how creative partnership fuels them both to in turn drive transformation across retail, storytelling, and customer experience. Expect an honest, high-energy conversation about what it really takes to keep iconic brands relevant, resonant, and relentlessly modern.



