With bold partnerships spanning Universal Pictures, Blumhouse, and horror icons like Chucky and M3GAN, Fanta is transforming orange soda into a spooky-season ritual. Join Ibrahim Khan, global vice president of marketing for Fanta, as he unpacks how his team is leveraging cultural moments to build annual platforms for storytelling, fandom, and flavor innovation. Discover how identifying “ownable” moments on the calendar can inspire campaigns that turn seasonal buzz into lasting brand equity.