Ibrahim Khan currently leads the global strategy and marketing for Fanta. With a proven track record of driving significant brand growth and innovation across diverse global markets, Ibrahim has held pivotal roles within Coca-Cola for over a decade. Previously, he served as Senior Marketing Director for Sparkling Flavors in Greater China & Mongolia, overseeing Fanta, Sprite, and Schweppes in one of the company's largest markets. His extensive experience also includes leading marketing for Sprite in its biggest global market, managing sparkling portfolios across ASEAN, and spearheading brand strategy for Coca-Cola and Fanta in Thailand, Pakistan, and Afghanistan. Ibrahim is recognized for his expertise in global brand management, digital transformation, and delivering impactful consumer experiences that resonate across cultures.